Complete Your Multi-Channel Strategy

We Scale Products and Brands Globally Through the Unique Fusion of TV Infomercials & Strategic Digital Marketing‍

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Our Brands

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True Multi-Channel Marketing & Distribution for Powerful Direct Responses
What is Direct Response TV? Learn More >
We are Brand Creations, a pioneering force specialising in Direct-to-Consumer (DTC) product sales and brand growth. Our expertise lies in the innovative fusion of Direct Response Television (DRTV) and strategic Digital marketing.

We call this the D² Model and it combines the extensive influence of digital marketing with the persuasive pull of DRTV infomercials. This pioneering strategy propels products and brands into new channels, significantly amplifying their reach and impact.

Our mission is simple, yet powerful: to fast-track the global scaling of products and brands across all DTC and retail channels.

Our Approach

01
Pioneers in Direct Response TV Advertising
With 25 years of experience and reach across 50+ countries, we connect with over 2 billion shoppers through live shopping and engaging short and long-form TV infomercials.
02
Experts in Digital Marketing & eCommerce
Data-driven and customer-focused, we leverage the full spectrum of digital media channels to launch and scale products and brands.
03
Creative Content That Converts
Our in-house team produces captivating content for TV and digital campaigns, tailored to engage specific audiences and drive results.
04
Product, Supply Chain & Distribution Muscle
With partners in 50+ countries, we drive every DTC and B2B channel with local knowledge and distribution. We have developed an extensive global supply chain network, enabling us to manufacture a broad range of consumer products.

How We Partner

01
Channel Expansion for Existing Brands
We unlock new channels for high-growth and legacy brands, guiding them into untapped direct response channels and global markets.
02
Launching and Scaling Innovations
We collaborate with inventors and startups to co-create and develop new products and brands.
03
Developing & Investing in New DTC Brands
We invest in scale-ready direct-to-consumer brands, partnering with them to unlock new opportunities.
At Brand Creations, we leverage our unique business model to establish dynamic strategic partnerships.

Our aim is to foster mutual growth, maximise value, and push innovation boundaries together.

Our Work

Partnering with brands Tupperware® to drive new channel growth and brand evolution

As Tupperware's exclusive UK partner, we implemented our unique D² model in 2022, transforming their traditional sales approach with targeted DRTV and dynamic digital content. This strategy delivers substantial sales growth and a revitalized brand presence in the UK market. While Tupperware's global operations face financial headwinds, our focused UK DTC strategy drives rapid sales growth and brand evolution.

Building upon this UK success, we are leveraging the D² model to facilitate global distribution through strategic partnerships, further driving Tupperware's growth worldwide. This success underscores Brand Creations' expertise in developing and executing innovative growth strategies for established legacy brands.
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Brand Creations to Amplify Cuisinart® 2025 Product Launches Worldwide

Brand Creations is proud to announce its exclusive partnership with Cuisinart, encompassing both UK direct-to-consumer strategy and global distribution. We will be driving Cuisinart's DTC strategy in the UK, including key product launches in 2025, supported by targeted DRTV infomercials and dynamic digital strategy. This collaboration extends beyond the UK, leveraging Brand Creations' proven D² model to accelerate growth and brand evolution on a worldwide scale.
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The Beast® Unleashed: Brand Creations to Shake Up UK Blender Space with Beast Launch

Brand Creations is pleased to announce the addition of the Beast Health to our UK portfolio. This partnership leverages our leadership team's extensive experience in the UK market, including their instrumental roles in the successful NutriBullet launch within the last decade. The Beast Blender, known for its innovative design and powerful performance, will be launched exclusively in the UK through Brand Creations, further expanding our presence in the premium kitchen appliance sector. This strategic partnership aligns with our commitment to bringing high-quality, market-leading products to UK consumers.
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Spree TV: Your Multi-Channel Destination for Must-Have Products

Spree TV is a multi-channel retail destination that brings must-have products and innovative solutions to consumers across the UK.

Leveraging 30 years of TV home shopping expertise, Spree TV delivers quality products through a variety of channels, including TV, website, digital and social media, and marketplaces, expanding access and driving sales for sought-after brands.
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Tinexyl®: A Pure-Play eCommerce Brand Focused on Pro-Nail Health, Not Anti-Fungal

Launched in mid-Summer 2024, Tinexyl is the newest brand revolutionizing nail care with a pro-nail health approach—offering emergency renewal and protection rather than traditional antifungal treatments.

As a pure-play eCommerce brand, Tinexyl is rapidly gaining traction in the US market, providing advanced, science-backed solutions directly to consumers. This direct-to-consumer model ensures consistent control over the brand narrative and customer journey. With future plans to expand into retail and DRTV, Tinexyl is poised for global growth while reshaping the nail health industry.
Visit Tinexyl.com
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Leadership

Andrew Malcher
Founder & Executive Chairman


Meet Andrew Malcher, the entrepreneurial force with over 25 years of innovation in the Direct Response Television (DRTV) industry. From launching the UK's first 24/7 infomercial channel to spearheading the launch and growth of brands like NutriBullet through a unique business model, Andrew has consistently demonstrated an uncanny ability to spot opportunities and transform them into ventures of significant impact. His leadership has generated millions in sales and disrupted traditional market norms. Today, Andrew's vision and leadership continue to steer Brand Creations, which operates as Tupperware’s exclusive partner and distributor in the UK and other countries worldwide, driving new channel growth and brand evolution.

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Neil Gilchrist
Chief Executive Officer


As the CEO of Brand Creations Group, Neil Gilchrist brings over 20 years of multifaceted expertise in global business strategy, supply chain management, and commercial leadership. Prior to leading Brand Creations, Neil has demonstrated his acumen as Commercial Director at Li & Fung Limited. Known for his specialised skills in South East Asian supply chain practices, Neil has overseen partnerships in over 50 countries, optimising global sourcing and driving the company's international reach.

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Donna Crossland
Chief Operating Officer


As Chief Operating Officer at Brand Creations, Donna brings over 20 years of leadership experience in multi-channel marketing, management, and direct sales operations. She is a strategic and creative thinker with a proven track record of driving revenue growth through D2C campaigns and content delivery. Donna has been instrumental in the successful launch and growth of iconic brands, including Nutribullet, which she helped establish as the leading liquidiser brand in the UK market since 2013.

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We Are Backed by First-Class Investors and Advisors

Lenny Sands
Capital Brands / NutriBullet

Former owner and partner of Capital Brands Holdings, a developer, marketer and distributor of consumer products best known for the creation and launch of the global phenomenon, NutriBullet.

Pallak Seth
PDS Group

PDS Group is a global end-to-end sourcing and manufacturing platform serving the world’s leading brands and retailers. With operations spread across 22 countries, 3000+ employees, they have over 60 business verticals achieving combined sales in excess of $1.5 billion annually.

Neil Munn
BBH / ZAG / Unilever

Former Global CEO of Creative agency (BBH). Founder of start-up (ZAG). Business leadership (Unilever). Harvard Business School. Member of the UK Govt Council For Sustainable Business.

Gordon Black, CBE DL
Peter Black Holdings
‍

Former chairman of Peter Black Holdings, who helped launch Adidas in the UK and was a major supplier to M&S for over 40 years, employing more than 4,000 workers and operating from over 30 locations in the UK and overseas.

Terry Green
Former CEO of Debenhams, Top-Shop, BHS,
and Tesco Home and Clothing

Terry Green began his 40-year career in the UK retail industry with roles at C&A, Dorothy Perkins, and the Burton Group, before rising to the helm as CEO of Debenhams and a director at the Arcadia Group. Most recently he served as Head of Clothing for Tesco.